25334 - Digital Communication Project
Compulsory
5.3. Syllabus
This is an essentially practical subject with three phases.
PHASE I
-Establishment of the basic lines of the project
-Analysis of external influences: opportunities and threats. Surveys.
-Presentation of reports.
PHASE II
-Detailed design of the digital communication project (organisational and visual aspects, sections, style sheet, etc.).
- Analysis of internal influences: weak and strong points. Focus group.
- Coordination plan and allocation of tasks.
-Promotional and launch strategy. Planning of phases and preparation of advertising materials. Analysis of the expectations generated.
-Study concerning financial resources:
-Survey regarding the possibility of subscription by readers.
-Survey regarding possible advertising agreements with companies and other organisations.
-Consultation with advertising agencies.
-Other options.
-Preparation of a zero issue.
-Presentation of reports.
PHASE III
-Launch.
-Maintenance, revisions, updates.
-Analysis of public response.
-Future planning proposals.
-Evaluation of costs.
-Viability from different perspectives.
-Closure or continuance.
-Final conclusions.
-Presentation of reports.
END
-Critical assessment of the process as a whole.
5.4. Course planning and calendar
See the academic calendar of the University of Zaragoza (http://academico.unizar.es/calendario-academico/calendario) and the website of the Faculty of Philosophy and Arts (Schedule of classes: https://fyl.unizar.es/horario-de-clases#overlay-context=horario-de-clases; Examination schedule: https://fyl.unizar.es/calendario-de-examenes#overlay-context=)
More information will be provided on the first day of class.